Proceeds of co-branded Pagoda Tour 106 C2 ski donated to POW
SALT LAKE CITY, Utah – November 16, 2020 – DPS, makers of the world’s most advanced skis, and Protect Our Winters (POW), advocates of climate change reform, have joined forces to create a limited quantity of the new, award-winning Pagoda Tour 106 C2 ski that feature the POW logo and a factory PHANTOM-treated base. Available now at dpsskis.com, a portion of each purchase of these rare creations will be donated to POW to increase awareness and action about climate change.
“POW’s mission to protect our world for future generations fits perfectly with the long-term sustainability goals of DPS,” said Steve Kropf, VP of sales for DPS. “We wholeheartedly believe in fighting climate change, and this partnership is a great way for skiers to join that mission. The work that Protect Our Winters does to preserve our planet for the next generation of skiers is of the utmost importance, and we are proud that we can help contribute to such a worthwhile cause.”
"Partnering with DPS allows us to continue to engage with passionate outdoor people and help them protect the places and lifestyles they love from climate change," said Mario Molina, executive director of POW. "With a portion of every pair of skis sold benefiting Protect Our Winters, and the addition of DPS' eco-friendly PHANTOM Permanent Waxless Glide treatment to every ski, this collaboration will help us continue our work in turning outdoor lovers into a community of advocates, providing opportunities for advocacy, and building a sweeping climate movement that will lead to a cultural shift of our nation's attitude on climate change."
DPS and POW, both well-known for their love of snow, chose to partner on the lightweight, backcountry-specific Pagoda Tour iteration of the 106 C2 shape because of the versatility and stability offered when encountering the full array of snow types found beyond the boundaries of resorts. With the addition of PHANTOM Permanent Waxless Glide, DPS’ inventive base treatment that improves glide across all conditions, skiers will experience a higher level of hassle-free performance while knowing their purchase benefits a worthy cause.
To learn more about Protect Our Winters, visit protectourwinters.org.
To learn more about DPS and this product collaboration, visit dpsskis.com.
Media Contact: Alex Hunt | firstname.lastname@example.org
Business Contact: Steve Kropf | email@example.com
About DPS Skis
Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-pregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, the Spoon – a convex three-dimensional shoveled ski with radical edge bevel and PHANTOM, a paradigm-shifting permanent, one time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. For more information visit www.dpsskis.com or call +1.801.413.1737.
About Protect Our Winters
POW helps passionate outdoor people protect the places and lifestyles they love from climate change. We are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. For more information visit protectourwinters.org.