Our 2008 advertising campaign had print ads running in most of the leading ski magazines. One of our campaigns pictured dps founder Stephan Drake arching a big fluffy turn up in remote Alaska. The photo was taken by the award-winning Swedish/dps photographer and all-around good guy Oskar Enander. This ad captures the essence of what dps is all about. It's sort of fun to track advertising and see how trends, styles and gear evolves. I wonder what a dps ad will look like 10 years from now, c. 2019? Beyond advertising, how will shapes progress?